Sometimes things come about in unexpected ways. You could be selling insurance door-to-door one day, then become an e-commerce entrepreneur selling organic plant-based smoothies with whole coconuts from Thailand in every bottle. That is the true story of Alex Bayer, co-founder and CEO of Genius Juice.
What is Genius Juice?
After becoming disillusioned with sugary “healthy” juices made from concentrate, Alex had the good fortune to try a coconut smoothie which included the coconut water and the coconut meat. A creamy, organic, filling meal replacement or snack loaded with protein yet dairy-free and sugar free – the Tesla of beverages! “This is Genius!” Bayer exclaimed, and hence the company’s name.
The juice is not easy to make; the tastiest and most aromatic coconuts are sourced in Thailand. Each coconut is individually cracked open and extracted. Even the husks are re-purposed, which is part of the company’s zero-waste mission.
E-Commerce Comes Through
The market strategy of Genius Juice is a mix of online purchases and distribution through 3,000+ retail outlets including Target, Sprouts, Whole Foods and Costco. After a Shark Tank episode in which Mark Cuban and Barbara Corcoran offered a deal on-air, e-commerce orders shot up to $250,000 in a month.
Because their smoothies must be kept cold, Genius Juice sought the services of Perishable Shipping Solutions (PSS) to manage the specialized chilled logistics for its online orders. The strong partnership allows the Genius Juice team to focus on their core business.
Next Up: Convenient E-Commerce Subscriptions
This June, Genius Juice is introducing a subscription program featuring a 15% discount. The ReCharge app integrated with Shopify will manage customizable subscriptions and recurring payments with a single, unified check-out. SMS texts will be sent to the consumer a few days prior to shipment so they can easily accept, delay or skip a shipment. Analytics will provide insights for inventory forecasting, order management, customers and tracking product performance.
The company is also refreshing the website, increasing its Facebook and Instagram presence, and introducing 2 organic, plant-based protein smoothies that provide a mental and physical boost!
A Point of Pride
Alex is most proud of the high quality, healthy and taste options that Genius Juice has introduced to consumers everywhere in the U.S. through e-commerce. The genius of Genius Juice was not settling for anything less than great quality!
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