The artisanal hand-crafted ice cream is creamy, made with seasonal and local ingredients. With a name like Tipsy Scoop, you might suspect a twist and you would be right – it’s age-restricted ice cream for adults only! Containing about 5% liquor, flavors have names like Mango Margarita Sorbet, Dark Chocolate Whiskey Salted Caramel, Vanilla Bean Bourbon, Spiked Hazelnut Coffee and Cake Batter Vodka Martini.
This is not about diets and calories and fiber! This is a party!
Good Timing. Good Plan. Great Results.
Underlying and supporting the fun of Tipsy Scoop is a serious e-commerce business built on a great product concept and brand, easy ordering from multiple e-commerce channels, perishable shipping expertise, and customer acquisition via savvy social media and virtual events. Let’s zoom in on the details.
A New Website – Just in Time
Founded in 2013 by Melissa Tavss, Tipsy Scoop had a party pushcart for on-site corporate events and afternoon breaks, several brick and mortar “barlours” for walk-up patrons, a growing grocery presence and some e-Commerce. Revenue growth was steady.
Fortunately, Tipsy Scoop had invested in a new website, new hosting and Shopify just prior to the pandemic in Spring, 2020. Perishable Shipping Solutions (PSS) was already on-board for frozen food fulfillment, to manage e-commerce orders and frozen shipping across the U.S. When the pandemic shuttered the stores and revenues plummeted, the right e-commerce infrastructure and processes were in place to scale up fast.
E-commerce orders exploded in 2020 across the U.S. with GoldBelly and their new website with Shopify.
Social media was always a natural stage for Tipsy Scoop; their first big national break came when several videos went viral on Facebook. Today social is even bigger for business development, with fun times and beautiful “food porn” photography featured on Instagram and Instagram Reels, TicToc and Facebook. People love food videos! Engagement statistics are tracked for all social channels along with opens and clicks from e-blasts. The Founder & CEO responds directly to consumers on website chat and heavily monitors customer service inquiries, to understand first-hand buyer habits, trends, and preferences.
Division of Labor Enables Customizations
A lot of customers were buying Tipsy Scoop’s ice cream products for celebrations and parties. This insight gave rise to a customized consumer experience with special personalized touches for holidays, birthdays, corporate events, classes and presentations with a liquor partner such as Absolut. These were time-consuming activities to pack out the perfect packages – yet important to brand-building.
Enter a unique value-add of Perishable Shipping Solutions. By outsourcing the fulfillment of the high volume, regularly stocked “core” flavors for e-Commerce to PSS, Tipsy Scoop’s team could focus their attention on customized “high touch” orders, events, classes, and seasonal flavors made in smaller batches. Since there is a seasonality factor with increased orders around major holidays, PSS also helps to reliably manage and offload high volumes during these peak seasons.
This past year has been hard for people around the country and the world. No one has escaped the impact of the COVID-19 pandemic. Rachel Chitwood, Tipsy Scoop’s Director of Sales and Marketing, has some thoughts about making a difference. “This past year has shown the importance of doing something to bring people who are stuck at home together. We are so glad to bring joy to celebrations and front-line workers, to create some fun in people’s lives at a time when they really need it.”
Tipsy Scoop is a welcome indulgence. I know we’ll be ordering Tipsy Scoop – why not try it yourself?
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