#1 Frozen Fruit Brand Wyman’s E-Commerce Punches Above its Size

By Mark Nelson / August 14, 2021 /

Wyman’s, the frozen fruit experts, is a well-established, 150-year-old company with a small and mighty e-commerce start-up.  Still family-owned with roots in the wild blueberry barrens of Maine and Canada, Wyman’s flash-frozen fruits are widely available in local groceries. Wild blueberries contain more fiber and antioxidants than cultivated blueberries, and each wild berry has a…

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Genius Juice Podcast

15 Minutes of Genius – Episode 65 with Danny Catullo of PSS

By Mark Nelson / June 12, 2021 /

Alex Bayer, CEO and co-founder of Genius Juice (smoothies made from the whole coconut) talks with PSS’s Danny Catullo about his experiences with perishable e-Ecommerce shipping.  Key topics include how PSS focuses on customer service and making sure all customers that order are happy and product arrives intact and in temperature. Danny and the PSS…

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Yasso’s E-Commerce Delivers Valuable Insights

By Mark Nelson / June 8, 2021 /

Yasso’s E-Commerce Delivers Valuable Insights   Yasso is a well-established and beloved Greek yogurt-based ice cream alternative, available in most grocery stores.  There’s goodness for everyone in bars, chocolate dipped bars, sandwiches and their new bite sized Poppables.  Fans appreciate Yasso’s ridiculously creamy solution to the “dessert dilemma” – using Greek yogurt as the base…

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The Tesla of Beverages: Genius Juice

By Mark Nelson / May 5, 2021 /

Sometimes things come about in unexpected ways.  You could be selling insurance door-to-door one day, then become an e-commerce entrepreneur selling organic plant-based smoothies with whole coconuts from Thailand in every bottle.  That is the true story of Alex Bayer, co-founder and CEO of Genius Juice.   What is Genius Juice? After becoming disillusioned with…

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E-Commerce Brings Chinese Street Food Home

By Mark Nelson / April 1, 2021 /

If authentic juicy steamed Shanghai soup dumplings, known as Xiao Long Bao, sound incredibly comforting – you’re not alone! XCJ is a well-reviewed dumpling house in Bellevue, WA known for their soup dumplings. However, the business was immediately endangered after COVID struck as they are located near corporate office and saw foot traffic decline by…

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E-Commerce is Sweet: Scooping & Scaling for Tipsy Scoop

By Mark Nelson / February 17, 2021 /

The artisanal hand-crafted ice cream is creamy, made with seasonal and local ingredients.  With a name like Tipsy Scoop, you might suspect a twist and you would be right – it’s age-restricted ice cream for adults only!  Containing about 5% liquor, flavors have names like Mango Margarita Sorbet, Dark Chocolate Whiskey Salted Caramel, Vanilla Bean…

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CORE Bars’ E-Commerce Program is an “Endless Shelf”

By Mark Nelson / February 6, 2021 /

CORE Foods is all about the core – core values, core strength and making the core happy for personal health and wellness.  CORE Bars certainly check all the boxes!  Organic, vegan, gluten-free, kosher, non-GMO rolled oat bars that pack in nutrients, fruits, nuts, prebiotics, probiotics for immune support, delicious taste and good health.  CORE Bars…

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Classic Hot Dog Brand Benefits from New E-Commerce Tricks

By Mark Nelson / December 15, 2020 /

Talk about hot dogs with a history!  Feltman’s of Coney Island has transformed its business across generations, selling hot dogs from a pushcart cruising the beaches of Coney Island in 1867 to a multi-channel national business today that includes 2500 retail groceries and a growing e-commerce platform for always-on product availability. Mid-19th century NYC was…

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It’s Unreal! The Tale of Mrs. Goldfarb’s Vegan NY-Style Deli Meats

By Mark Nelson / November 29, 2020 /

Jenny Goldfarb found her passion project in meat – after becoming a vegan.  Inspired by her great-grandfather Morris Gross who worked his way up from a dishwasher to own several New York City delicatessens, Jenny set out to re-create those deli sandwich flavors she grew up loving.  Blending the old with the new, her Unreal…

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MCT Survives & Thrives with Pivot to e-Commerce

By Mark Nelson / October 15, 2020 /

Healthy Lifestyle Superfood Brand Grows Despite Pandemic The MCT story began as many do – two college buddies into fitness and nutrition developed a super-healthy food bar in the kitchen.  Their nutritious bars tasted very good, the keto diet exploded, and a business was launched.  The company gained shelf space in natural grocery chains, expanding…

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